Leonie Dawson Academy Blog

How Leonie can help you shine brighter✨

Who is Leonie Dawson, AND why are we talking about her instead of knitting?

Excellent questions!! Let’s go.

Who is Leonie Dawson?

Leonie Dawson is the creator of multiple popular online courses and workbooks, including the Brilliant Biz and Life Academy and the My Shining Year Life and Business Goals Workbooks. She is an artist, an author, and a killer businesswoman with a passion for uplifting and encouraging others. I like to refer to her as my very sweary fairy godmother.💕✨ She helps me to keep a business running while nurturing my creative side.

 

Why am I talking about this now?

The Brilliant Biz and Life Academy is currently available for $100/year. This offer disappears on March 31st. And I have a feeling that I’m not the only creative soul on this list who could benefit from some words of encouragement and rock-solid business advice!

 

In (a very brief) summary, how can Leonie and the Brilliant Biz & Life Academy help you?

  • Inspiration and motivation Leonie has a really special way of inspiring and motivating you to take action towards your goals. Her courses and workbooks help you identify what you want in life, and then she gives you the tools and resources you need to achieve it. 
  • Business and entrepreneurial skills  Whether you are just starting out or looking to take your business to the next level, Leonie Dawson’s teachings can help you to build a profitable and sustainable business that aligns with your values and goals. Leonie has built a multi-million dollar business helping people to achieve their dreams and live their best lives, all while working ten hours a week. Sounds unthinkable, right? One of the many things that I adore about Leonie is her transparency. She publicly shares monthly income and spending reports for her business.
  • Personal development and self-improvement This is where my journey with Leonie began. I fell in love with her workbooks and have used them every year since then! In addition to her work in business and entrepreneurship, Leonie is also a proponent of personal development and self-improvement. Her courses and workbooks help you identify and overcome limiting beliefs, build self-confidence and self-esteem, and develop the mindset and habits that lead to success and happiness.
  • Creativity and art Finally, Leonie Dawson is an artist at heart, and her courses and workbooks are designed to help you tap into your own creativity and artistic expression. Whether you are a seasoned artist or just looking to explore your creative side, Leonie Dawson’s teachings can help you to unlock your creativity and express yourself through art, writing, and other forms of creative expression.

You can see all of the included courses on Leonie’s website. There are wonderful descriptions and videos to provide a clear picture of what you can expect.

March 31st is less than four days from now.

When will Leonie open registration for the academy? I have no idea. She hasn’t shared that information.

Will it still only be $100/year? Your guess is as good as mine, although if I were a betting woman (I’m not. Not even a little.), I’d bet that the price will increase. Because it should. $100/year is truly a ludicrous price point for the value included. 

Years ago, I missed out on Leonie’s membership. By the time I felt ready for it, signups had disappeared, and it was years before they reopened. You can bet I wasn’t about to let that happen again. This time when Leonie announced that she was opening signups for her membership program, I jumped on it, despite having recently purchased over $300 worth of her courses that are included in the membership.

Why would I do that?! Because this membership would be worthwhile at $1000/year. That’s how much I believe in it.

BONUS: If you purchase the Brilliant Biz & Life Academy membership using my affiliate link (any of the membership links in this post), I’d love to send you a free magazine (Your choice of issues 5 – 11). Simply email me the user/member name you used when signing up, your choice of magazine, and your mailing address. No strings attached – I’ll even cover shipping. That’s a $30 value!

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From Leonie’s website:

The Brilliant Biz & Life Academy

 

We do things wildly differently around these parts.

1. The Academy is wildly affordable. Under $100. Not for a month… for a whole YEAR. No maxed out credit card debt or business loan needed.

2. You get EVERY SINGLE ONE of my courses, workbooks, checklists & workshops that I offer in the Academy. Plus TWO new courses a year. It’s the one stop shop when it comes to starting & growing your online business. Over $5,000+ in value… all for under $100!

3. There’s NO upsell. I give you absolutely EVERYTHING I have and know when you join the Academy. You get all my programs. Monthly group coaching. Access to our private mastermind. ALL of it, included in your membership price. You ARE my inner circle when you’re in the Academy!

4. I’m not a flash in the pan. I started selling my art online in 2002. Began blogging in 2004. My husband & I have both been “fulltime” with my business since 2010. The Academy first opened its doors in 2010 as well! I’ve been making money online since before social media was invented and the word “influencers” wasn’t invented yet.

4. I don’t need to show you a private jet. Instead, might I tempt you with real results? I’ve brought in over $13 million in revenue. My goal planners have been used by over 500,000 people worldwide. I’m allergic to debt, and have profit margins that give my accountant a business boner.

5. I’m not a hustler. I’ve only ever worked about 10 hours a week in my business. My priority has always been to be a present mama and have a gentle, connected family. I will not forsake them for the sake of my business.

I also need to lovingly tend to my panoply of conditions (I am Autistic, ADHD, mental health & Ehlers-Danlos Syndrome). If I hustle, I burn out or prolapse a disc.

I am not interested in encouraging consumption or excess. I’m more excited about ethical investments that change the world and philanthropy than I ever will be in Louis Vuittons.

6. Everything I teach, I’ve learned in the trenches of building my own high-growth, high-profit business over decades. I’ve taught tens of thousands of business owners now, and I’ve seen their results when they implement. This stuff WORKS.

7. I am committed to building safe spaces for neurodivergent, disabled, LGBTQIA+ and BIPOC souls to thrive and learn. I am committed to learning, unlearning & doing better.

I redirect income to the places that need it. I donate large sums of $$$ as well as offering scholarships & donating products to non-profits. You’ll see further down this page some of the magical work we’ve been able to do with that abundance.

8. My accountant once said to me: “Leonie, in business, we count the customer lifecycle in terms of months. A customer finds a business, buys something from them, and leaves… All in the space of a few months. But your business isn’t like that. We can’t count your customer lifecycle in months. It wouldn’t even be counted in years. It would be counted in DECADES. That’s how long your customers stay with you.”

He is right. I have SO many customers who have been buying from me since 2002. Throughout the years, at least 80% of our Academy members renew for another year. Many have been in it since the day that it first opened its doors in 2010, and REFUSE to run their businesses without it.

Why are people so obsessed?

Because I give THAT much value. THAT much advice that REALLY WORKS. THAT much support. THAT much love.

When you deliver & overdeliver, when you provide delight & service AGAIN & AGAIN, of COURSE people stay for decades.

It’s common sense.

My relationship with my customers isn’t a one night stand.

I’m all in to be your biggest cheerleader, loving buttkicker & big sister business advice giver for as long as you want me around (hint: forevs)!

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Back to me, Becky.😉

If you’re at all interested and want to know the specifics of what the membership includes, please check out Leonie’s sales page here.

I don’t think it’s been mentioned on Leonie’s website yet, but she recently sent out an email with a stunning new lineup of guest coaches that will be joining the membership to teach everything from selling on Etsy to lead magnets and funnel creation.

I’m clearly a pretty big fan. I’m forever grateful for the changes in my life that have arisen from working with Leonie. I hope that sharing this inspires you to move more fully into your creative adventures.

If you have any questions, send me an email at [email protected].

Here’s to a beautifully creative life!

Becky

DON’T FORGET – If you purchase the Brilliant Biz & Life Academy membership using my affiliate link (any of the links above), I’d love to send you a free magazine (Your choice of issues 5 – 11). Simply email me the user/member name you used when signing up, your choice of magazine, and your mailing address. No strings attached – I’ll even cover shipping. That’s a $30 value!

* This blog contains affiliate links. I ONLY share products and programs that I use and love. By purchasing through the links in the blog, you directly help us to provide fun interviews and giveaways, and knit-alongs! Thank you for your support.💕

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